Wendy’s hits the slopes with their first Ski Thru at the Winter X Games
Wendy’s is all about serving fresh-never-frozen beef. They took this promise to the extreme at the 2019 Winter X Games for the launch of their new Made-to-Crave burgers. How? By creating a Ski Thru, pop-restaurant 9,000 ft. high in the Rockies. Visitors noshed on fresh beef burgers while they hit the frozen slopes. The mid-mountain oasis also included Pose Like A Pro, a green-screen photo experience where visitors strapped on Wendy’s snow gear to get some “fresh air” with their “fresh beef.” Influencers like X Games host Jack Mitrani and ESPN live broadcasters helped spread the word.