Wendy’s always listens to their fans — no matter what.
When fans demanded the return of Spicy Nuggets, the brand found a way to make quite the splash. By partnering with Fox College Football, they leaned into one of the sport’s most unique traditions: sailgating at the University of Washington. In just 15 business days, they built a 96-foot floating Wendy’s on the water. During the game, fans sailed over to load up on Spicy Nuggets, Dave’s Singles, and Frostys. This one-of-a-kind sampling experience also served as a 360 activation, including social, digital, and live TV look-ins.