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John Cena worked with TMA's celebrity talent and experiential marketing teams to bring the fun of Nintendo Switch across the USA.

Nintendo switch unexpected places

Nintendo Switch experiential marketing interactive tour transports fans to unexpected places

Nintendo Switch interactive tour transports fans to unexpected places

Nintendo Switch can be played anytime, anywhere. To make sure gamers got the message, Nintendo launched a tour across New York City, Aspen, and Los Angeles. The pop-up featured a living room in a glass box secretly lined with smart tint film walls. When unsuspecting players undocked to make the switch from the TV, they were magically transported to unexpected places – a desert, a snow-capped mountain, even the streets of New York City. John Cena and other influencers even made surprise visits to battle fans and capture the adventure that comes with taking the switch on-the-go.