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Music based crowdsourcing effort for Lay's, creating new flavors of chips.

Lay's turns up the flavor

Grammy award-winning artist Bebe Rexha

Lay's Turns Up The Flavor With Music

Music is a powerful trigger for emotion. So when Lay’s wanted to promote four limited-time flavors they wondered, can you listen to a flavor? And just like that, music-inspired chips were born. Because everyone’s taste matters, each flavor got its own genre: Pop, Hip Hop, Country, and Rock. To get the word out, Grammy award-winning artist Bebe Rexha recorded an original song, “Right Here. Right Now.” She performed it LIVE at the Turn Up The Flavor shindig in New York City then went national through a partnership with The Voice called The Comeback Stage.