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Hasbro Hideaway

Hasbro makes some magic

Before Hasbro launched their Disney Princess dolls, they needed to appeal to more than children. So they found a new audience: Gen Z Disney fanatics who love to collect memories. Then they created a launch event nobody could ever forget. First, they transformed Hideaway, TMA’s luxury lifestyle showroom in West Hollywood, into the ultimate Disney Princess hot spot by giving each doll her own space full of Insta-worthy photo ops. Then they invited top influencers, served Disney-inspired hors d’oeuvres and cocktails, and even asked guests to dress up like their favorite dolls. The result? Over 12 million impressions and almost 2,000 pieces of original content. Pure magic
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