Skip to navigation Skip to main content Skip to footer
Our creative agency combined experiential and sports marketing to make a highly engaging Cotton Bowl event for Goodyear.

Goodyear cotton bowl

Goodyear Cotton Bowl football on the field.

Goodyear challenges football fans to “Be Blimpworthy” at the 83rd Cotton Bowl

Goodyear wanted to fuel the excitement around its “Be Blimpworthy” message. The Goodyear blimp doesn’t show up for just anybody, it only shows up for those who live through hard work, determination, and grit. So Goodyear challenged fans at the 83rd Cotton Bowl to live out these values through memorable, multi-sensory experiences that put their Blimpworthy-ness to the test. These spanned from tire lifting photo-ops to a VR simulator which put them in the Goodyear blimp as it soared over the stadium. Turns out college football fans are the most Blimpworthy of them all.