Goodyear challenges football fans to “Be Blimpworthy” at the 83rd Cotton Bowl
Goodyear wanted to fuel the excitement around its “Be Blimpworthy” message. The Goodyear blimp doesn’t show up for just anybody, it only shows up for those who live through hard work, determination, and grit. So Goodyear challenged fans at the 83rd Cotton Bowl to live out these values through memorable, multi-sensory experiences that put their Blimpworthy-ness to the test. These spanned from tire lifting photo-ops to a VR simulator which put them in the Goodyear blimp as it soared over the stadium. Turns out college football fans are the most Blimpworthy of them all.