Top NFL prospects and brands connect at CHOSEN 2.0
On the eve of the NFL Draft, we coached up 25 of the most marketable prospects in the league at our second-annual signature event, CHOSEN 2.0. First, we introduced our future stars to top execs at some of the biggest brands in the world including Pizza Hut, P&G, Mars, Goodyear, DirecTV, Nike, Dunhill, Twitch, and Draft Kings. They went through a “speed dating” round to learn about future deals and partnerships. Next they learned how to build their personal brands and navigate the increasingly tricky world of big money endorsements. CHOSEN 2.0 was all about helping them get to the next level with the same intensity and focus they bring to the gridiron. Check out this exclusive behind-the-scenes look.