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Cheeto's and TMA's experiential marketing opened the first Cheetos restaurant with dishes created by celebrity chef Ann Burrell.

CHEETOS THE SPOTTED CHEETAH

Guests enjoying Cheetos dishes in the NYC Cheetos restaurant.

Spotted in NYC: Cheetos’ first restaurant, the spotted cheetah

When we noticed our consumers were organically posting recipes using Cheetos® to make traditional foods more interesting, we embraced their behavior and opened the world’s first Cheetos restaurant during the covetable NYC Restaurant Week. The fine-dining experience featured 11 Cheetos-infused dishes created by celebrity chef Ann Burrell. More than a restaurant, we created a fully-immersive experience that included a motion-capture Chester Cheetah, the brand’s mascot, interacting with live guests.