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Cheeto's and TMA's experiential marketing opened the first Cheetos restaurant with dishes created by celebrity chef Ann Burrell.


Guests enjoying Cheetos dishes in the NYC Cheetos restaurant.

Spotted in NYC: Cheetos’ first restaurant, the spotted cheetah

When we noticed our consumers were organically posting recipes using Cheetos® to make traditional foods more interesting, we embraced their behavior and opened the world’s first Cheetos restaurant during the covetable NYC Restaurant Week. The fine-dining experience featured 11 Cheetos-infused dishes created by celebrity chef Ann Burrell. More than a restaurant, we created a fully-immersive experience that included a motion-capture Chester Cheetah, the brand’s mascot, interacting with live guests.