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cheetos struts the catwalk

When Cheetos learned their fans were into fashion, an orange light bulb went off. They created the House of Flamin’ Haute, a three-day immersive experience that included a dangerously cheesy catwalk, a performance by hip-hop artist Saweetie, and a bar with 18 Cheetos-curated looks across hair, makeup, and nails. They even convinced famed costume designer Ami Goodheart to make a dress out of Cheetos and Swarovski crystals. And the best part? They pulled this off during New York Fashion Week. So cheesy. So glorious.