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The Marketing Arm | The Influencer Continuum

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WHAT WE DID

The Influencer Continuum — an invitation-only summit designed to maximize the evolving relationship and means of impacting a brand’s audience through the utilization of influencers — united over 250 attendees, from micro to A-list influencers, marketing leaders from more than 35 brands, and 15+ technology and media partners, platforms and publishers for three days of discovery and collaboration. 

The program kicked off with fireside chats starring model and media entrepreneur Tyra Banks, and the groundbreaking writer/producer Kenya Barris of Black-ish and Girls Trip. Panelists included among others: content creators Liza Koshy, Jay Shetty, Anna Akana, Tyler Oakley, and Matt Bellassai; Fox Sports’ Charissa Thompson, former NHL player Brooks Laich, and music producer Young Guru. Keynote speakers were author Jeremy Heimans, an expert on movements and activism, and Melissa Lavigne-Delville, an authority on Gen Z. All were sharing their intimate knowledge on how brands can best identify and activate their audiences. Musicians Bryce Vine and Rapsody got the crowd on their feet in the evenings