The Marketing Arm

Our Work & Case Studies

Wireless Case Study:
McDonald's RUMAC

  • Logo: Ipsh

Objective

  • To demonstrate how there is an increasing number of users who, given a chance, will interact with an advertising campaign on the spot, via their handsets.

Strategy

  • ipsh! interactive was used for the House of Blues McDonald's sweepstakes with unique "Mac" codes printed on 50 Million Big mac boxes nationwide.
  • Users texted in to the shortcode RUMAC to win.
  • They also had the option to sign up online at www.playatMcD.com (no longer live).
  • The mobile component of the campaign was facilitated by the ipsh! PRISM platform.

Results

  • For more information please contact the ipsh! office at (415)355-9313.
  • McDonald's RUMAC
  • McDonald's RUMAC