Our Work & Case Studies
Experiential Case Study:
U.S. Air Force: Cross Into the Blue Tour
Objective
- Increase public awareness of the U.S. Air Force and generate lead information from interested prospects, 17-27 yrs
Strategy
- Created "Cross Into The Blue Tour," featuring cutting edge Air Force technology, interactives designed to educate and engage visitors and a life size F-16 jet
- Utilized a state-of-the-art movie theater trailer
- The 42-week tour traveled to major sporting events, music festivals, state fairs and high schools all over the country
Results
- For more information please contact the USM&P office at (310) 754-3000.
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