The Marketing Arm

Our Work & Case Studies

Experiential Case Study:
U.S. Air Force: Cross Into the Blue Tour

Objective

  • Increase public awareness of the U.S. Air Force and generate lead information from interested prospects, 17-27 yrs

Strategy

  • Created "Cross Into The Blue Tour," featuring cutting edge Air Force technology, interactives designed to educate and engage visitors and a life size F-16 jet
  • Utilized a state-of-the-art movie theater trailer
  • The 42-week tour traveled to major sporting events, music festivals, state fairs and high schools all over the country

Results

  • For more information please contact the USM&P office at (310) 754-3000.