The Marketing Arm

Our Work & Case Studies

Sports Case Study:
AT&T: Driving Trial and Distribution

  • Logo: Millsport

Objective

  • Increase brand preference and dimensionalize multiple AT&T product offerings
  • Generate trial and induce service upgrades and/or bundling commitments while capturing customer data

Strategy

  • Leverage AT&T collegiate football marketing assets (Cotton Bowl, Red River Shootout, Big 12 Conference, 13 Division 1-A schools) as content and context to engage key consumer segments  
  • Deliver unique interactive, "edutainment" product/service experiences utilizing a national mobile marketing platform
  • Mobile marketing tour travels to AT&T-sponsored college campuses and titled events throughout the football season     
     • 53' football-themed experiential stations and environment enabling rich fully-interactive product demonstrations
     • Sweepstakes overlay and themed-prize giveaways entice and lead consumers through experiential stations
     • Extensive data collection at multiple points throughout the tour as well as via consumer insight studies

Results

  • For more information please contact the Millsport office at (704) 262-6500.
  • AT&T: Driving Trial and Distribution
  • AT&T: Driving Trial and Distribution
  • AT&T: Driving Trial and Distribution