Talking Shop, our monthly shopper marketing report, provides marketers with usable information on industry best practices, shopper insights, and strategies for enhancing the shopping experience and driving sales.
April 2011
Shopper Marketing from the Retailer's Perspective... 5 Essential Tips for Effective Shopper Marketing... Retailers and Manufacturers Collaborating to Create Shopper Marketing Standards. [Download full issue]
May 2011
The Secret Buried in Everyday Shopper Behavior... Consumer and Shopper Journey Framework from ECR Europe... 3 Key Take-Aways from the ISMI April Shopper Marketing Summit... Walmart's Big Move to Social Media. [Download full issue]
June 2011
Four Critical Questions to Achieve Shopper ROI... Pre-Shop is Becoming More Important... A Dollar for Your Thoughts... Driving In-Aisle Engagement... Groupon's Going Grocery Shopping. [Download full issue]
October 2011
What Kind of Shopper is Your Shopper... Do Shoppers Judge a Product by its Package?... "Like"-ing the Path-to-Purchase... It's Cool to Coupon... Are Groceries the Prescription for Drug Channel? [Download full issue]
