The Marketing Arm honored at Sports Business Awards
NEW YORK (May 19, 2011) -- The Marketing Arm was honored last night as the "Best in Sports Events & Experiential Marketing" by the SportsBusiness Journal and SportsBusiness Daily. The award was presented at a special ceremony held at the New York Marriott Marquis in Manhattan.
Presented by Street & Smith’s SportsBusiness Journal and SportsBusiness Daily, the two leading publications on the business of sports, the Sports Business Awards recognize excellence and outstanding achievement in the sports industry for 2010.
The Marketing Arm was chosen from among five other nominees in the category.
"It's a wonderful honor that's a credit to not only our people, who consistently deliver big ideas and flawless execution, but to our exceptional clients -- HP, Frito-Lay, AT&T, GameStop, Chili's, State Farm, Hilton, Sunoco, and Nintendo -- with whom we work closely every day," said Dan Belmont, president of The Marketing Arm. "It also speaks to our model and our ability to provide strategy, insights leading to core ideas, execution of those ideas, and measurable results."
About The Marketing Arm
The Marketing Arm is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.
With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are wireless marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media.
The agency topped Promo magazine's list of the most creative agencies for 2010 and over the last four years its client work has won more than 75 major industry awards and honors, including a Cannes Gold Lion, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award.
Named by Workplace Dynamics as one of the top places to work, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff in its offices in Dallas, New York, Los Angeles, San Francisco, London, Chicago, and Charlotte. Founded in 1993, the agency is part of Omnicom Group Inc.
