Sports Marketing & Sponsorship

Founded in 1975, Millsport is the sponsorship consulting division of The Marketing Arm.  As the nation's largest pure-play sports marketing company, Millsport represents brands across all of the major sports properties.

At Millsport, we understand that sports marketing is about tapping into the underlying passions that drive interest in a sport, and harnessing that power by relating it to the brand in a meaningful way.

In addition to its offices in Dallas, Chicago, and Stamford (Conn.), Millsport's motorsports marketing practice is based in Charlotte -- the heart of the NASCAR community -- and includes a staff with a wealth of motorsports talent that includes former NASCAR and ISC executives.

 Primary consulting services include:

  • Sports sponsorship and sports marketing strategy
  • Motorsports consulting and activation
  • Property/media acquisition and management 
  • Creative and conceptual development
  • Integrated program modeling
  • Multi-channel activation
  • Evaluation/ROI analytics
  • Hospitality

To learn more about Millsport and its sports marketing and sponsorship consulting capabilities, visit the Millsport website, or contact Dan Belmont or  Andrew Robinson at (214) 259-3200.  For information on Millsport's motorsports marketing practice, contact Ken Cohn at (704) 262-6500.

Did you know?

Millsport has implemented more than 800 sports marketing programs?

Learn more when you download the Millsport 'Did You Know' sheet.

Case Studies