The Marketing Arm's Sports Property Index (SPI) is the industry's first independent index that determines a sports property's ability to influence brand affinity and consumer purchase intent. Serving as a baseline analysis for measuring the value of a sponsorship to a brand, the SPI strategically identifies properties that will enhance brand messaging. By removing subjectivity from sponsorship choices, the SPI presents apple-to-apple property comparisons on factors that are most relevant to brand sponsors.
learn about the spi
Download additional information about the SPI and how it can help your brand make better sponsorship decisions through deeper insights.
arrange a demo
A demo is the best way to show you how the SPI can transform the way you evaluate and qualify sponsorships. One of our advisors will show you industry-relevant examples, how to use the index, and answer any of your questions about the SPI.
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Check out a collection of screenshots that capture the SPI's interface design, usability, and functionality.
our other tools
We have several multi-dimensional measurement models, designed to provide a comprehensive evaluation of the programs we provide for our clients, before, during and after implementation.
