By understanding the motivations and mindsets unique to every shopper and their shopping occasion, The Marketing Arm delivers big ideas that fuel emotion, create actions, satisfy retailer demands and build brand equities.
Bolstered by a 425-person staff, The Marketing Arm works with 60 brands at retail, partnering directly with retailers at more than 45,000 locations and executing 3,300 retail events every week. Because of our impressive record of working with a unique mix of CPG, manufacturers and retail clients, our shopper practice is widely recognized as a leading expert in creating, executing and measuring shopper marketing platforms across all points of contact.
Our proven process successfully connects a brands most valuable shoppers with specific retailers throughout the path to purchase driving sales and loyalty. Starting with actionable insights, we develop strategic plans and brand activations that enhance the overall shopping experience. Utilizing mobile, social media and in-store tactics we inform and create demand, help in-store navigation and drive repeat purchase.
Click here to view Talking Shop, our monthly shopper marketing report.
shopper insights
Our dedicated insights and analytics team understands how consumers behave as shoppers and how this varies by channel. Our planners guide our strategic direction to find the connections between shopper insights, the retail environment, and client objectives.
digital shopper
Shoppers are spending more time preparing for their shopping trips and making more of their brand buying decisions before they get to the store. We tap into the power of digital to "get on the list" and "in the cart" to grow loyalty along the full path to purchase.
shopper events
Armed with 25 years of creative and logistical excellence, our live events bring brands to life. We reach, engage, and persuade brand targets wherever their mindsets are most likely to change from consumer to shopper. view case studies
