The Marketing Arm

Sports Marketing & Sponsorship

Case Study:
AT&T Opening Day Off

  • Logo: The Marketing Arm
  • Logo: Millsport
  • Logo: Usmp

Objective

Create a national level of awareness for AT&T's local sponsorships

Strategy

  • Develop consumer promotions surrounding the first home afternoon game for each of AT&T’s MLB properties
  • Design an interactive website for consumers to get all the necessary tools to take the day off and catch their favorite local team in action (ecards, sample excuses)
  • Create sweepstakes overlay for tickets to Opening Day

Results

For more information, please contact The Marketing Arm at (214) 259-3200.
  • AT&T Opening Day Off
  • AT&T Opening Day Off
  • AT&T Opening Day Off
  • AT&T Opening Day Off