Music Strategy & Promotions
The Marketing Arm's music practice provides brands with innovative opportunities and strategic solutions to leverage music as part of their overall messaging.
From developing music strategies for brands to licensing, endorsements, appearances, and the creation of exclusive live music events, we negotiate deals that allow our partners to get the most out of each relationship and maximize their investment across multiple distribution channels and consumer touch-points.
The Marketing Arm provides clients with a comprehensive list of activation disciplines necessary to deliver music platforms, including:
- Consultancy for overall music strategy
- Concept development of exclusive online music portals
- Production of televised and live events
- Celebrity seeding
- Music video product placement and integration
- Music licensing
- Endorsements for advertising, promotions, and PR activities
For more information about The Marketing Arm's music capabilities , contact Lewis Henderson at (310) 754-4300.