Entertainment Marketing
Founded in 1985, The Marketing Arm's full-service entertainment marketing practice specializes in worldwide strategic marketing solutions and activation in the areas of film, TV, music, gaming, and talent.
For 25 years, The Marketing Arm has created entertainment strategies for blue-chip brands. Core competencies include:
- Product integration
- Entertainment promotions
- Branded content
- Events
- Celebrity seeding
- Buzz marketing
- Viral marketing
- Public relations
- Product placement
- Talent procurement
- Endorsements
The Marketing Arm's engagement planning expertise, combined with 24/7 direct industry access, has aligned top global brands with the right entertainment IP for more than two decades. To learn more about The Marketing Arm's entertainment marketing practice, contact Lewis Henderson at (310) 979-1980.