The Marketing Arm

Marketing Research & ROI Analytics

Case Study:
U.S. Air Force Healthcare Experience

  • Logo: Usmp

Objective

  • Recruitment of healthcare professionals with emphasis on physicians, nurses, and dentists
  • Highlight the benefits of individuals who choose a career in Air Force healthcare

 

Strategy

  • Create a 40-foot Air Force-branded RV with the inside converting to a high-tech, interactive experience designed to educate the public on today's U.S. Air Force
  • Interactive areas include a Virtual Recruiter, holographic images, touch-screen kiosks, aero-medical mission captivator, and a video image-based control system that showcases an interactive virtual world where the tracking system reads the position of the body at all times, allowing for real-time movement and interaction with the display graphics
  • Includes a hospitality lounge with coffee, snacks, and internet access where recruiters interact with potential applicants

Results

  • For more information, please contact the USM&P office at (310) 754-3000.  

 

  • U.S. Air Force Healthcare Experience