With rich experiences in strategic planning and consumer insights, The Marketing Arm’s in-house research discipline – dubbed “The Lab” – offers full-service analytics capabilities for marketing intelligence, planning and forecasting.

Our capabilities include:

• Proprietary Modeling and Tools

• Emotional Archetyping

• Econometric Marketing Mix Models/ROI

• Forecasting Simulators

• Category Indexes

• In-house statistical software to conduct fielding, tabulations, analyses and graphics

• Primary research study design and methodology

• Sampling

• Multivariate Statistical Analysis

Information specialists at The Lab keep our account teams – and their clients – up to date by communicating breakthrough research on “high impact” targets, industries and products from industry-specific information sources and syndicated databases.