Promotional Marketing

The Marketing Arm develops and executes award-winning promotions designed to drive engagement and motivate behavior.  In doing so, we frequently rely on our expertise in the areas of sports, entertainment, cause, event and interactive marketing.

Approach

First, we strive to deliver ideas that are inspired by insights.  Understanding your needs and your target audience is key to our ability to deliver promotions that are both creative and effective.  Second, we demystify the quest for the “Big Idea” by breaking the promotion idea down into three simple parts:  The theme, the offer, and the mechanic of delivery.

Finally, we deliver against all of your promotional needs, from strategic planning through ROI analysis:

  • Promotional planning
  • Concept and creative development
  • Marketing communications
  • Program management
  • Measurement and reporting
Expertise

We deliver a broad array of promotional capabilities to our clients including:

  • Sweepstakes, games and contests
  • Frequency, loyalty, and reward programs
  • Discount offers
  • Partner marketing
  • Consumer, employee and business-to-business
  • Premiums and gifts-with-purchase
  • Design, collateral, and POS
  • Interactive (Web and wireless)

For more information on The Marketing Arm's promotional capabilities, please contact Nowell Upham at (214) 259-3200.

Case Studies