The Marketing Arm wins an industry-best 10 Promo Pro Awards
September 20, 2011
DALLAS – The Marketing Arm, a next-generation promotion agency, won 10 Pro Awards in 2011, more than another other agency. For more than 20 years, PROMO magazine’s Pro Awards have recognized the best in promotion marketing.
The Marketing Arm’s client programs for GameStop, American Airlines, Frito-Lay, and Monster.com each won multiple awards across various categories, including Best Web-Based Promotion, Best Incentive Campaign, Best Use of PR in a Promotion, and Best Campaign Targeting a Specific Demographic.
“Awards matter only if the campaigns that win the honors performed in the marketplace for our clients,” said Dan Belmont, president of The Marketing Arm. “The key is providing our clients with strategy, insights leading to core ideas, effective execution of those ideas, and measurable results.”
Two of The Marketing Arm’s client campaigns won gold Pro Awards: GameStop’s “Surprize Attack 2” and Doritos’ “Unlock Xbox 2.” “Surprize Attack 2” also won a bronze Pro (Best Retail Campaign).
The American Airlines “LAXtraordinary” campaign earned silver Pro Awards in three categories: Best Mobile Marketing Campaign, Best Campaign Targeting a Specific Demographic, and Most Innovative Communication Strategy.
Two programs for Monster.com won Pro Awards. “Success Stories” earned a bronze in the Best Use of Social Marketing in a Promotion Campaign while “Alicia Keys” won in the Best Campaign on a Budget category.
Tostitos “Connect to Home Bowl” won in the Best Use of PR in a Promotion category. Another Frito-Lay campaign, “EA Sports Madden NFL 11 & Doritos” won Honorable Mention recognition in the Most Innovative Communication Strategy category.
