play to the passion
Whether you’re a fan of Carrie Underwood or the Clash, Duran Duran or Dave Matthews, Garth Brooks or Groove Armada – music has the remarkable power to communicate identity. Just as music says something about you as a person, it tells consumers something about your brand.
From creating music strategies for brands to licensing, endorsements, appearances, and exclusive live music events, The Marketing Arm develops music programs that align brands with the power of song in a way that enhances a brand's equity and shapes consumer perceptions.
The Marketing Arm provides clients with a comprehensive list of activation disciplines necessary to deliver music platforms, including:
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Overall music strategy
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Concept development of exclusive online music portals
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Music sponsorship
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Production of televised and live music events
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Celebrity seeding
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Music video product placement and integration
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Music licensing
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Endorsements for advertising, promotions, and PR activities
