Multicultural Marketing
Wave, The Marketing Arm's multicultural division, combines the talent of a sports and entertainment agency with the innovative strategy, unique ideation, and flawless client service of a boutique multicultural shop.Approach
It's been said that America is a “melting pot” of cultures. Perhaps today it’s more accurate to describe the United States as a “stew” of cultures, each ingredient keeping its own unique flavor, while combining with other flavors to enhance the overall taste.
As minorities become the majority in the largest states, the world's biggest brands are recognizing the untapped opportunities to connect with consumers at levels typically not seen with general market advertising. With an effective multicultural strategy, brands can gain generations of loyalty by being culturally relevant today.
Wave focuses on connecting brands to emerging segments through emotional platforms – helping our clients achieve “share of heart,” not just “share of wallet.” Through entertainment, sports, music, cause, events and wireless marketing, our clients engage consumers through passion points that develop brand equity beyond the transaction. With a Define-Debate-Refine methodology, we deliver ideas that get noticed and resonate at the deepest levels of ethnic communities.
Whether it’s strategic consulting, translation, or transcreation, our goal is simple: To deliver results. When clients need the ¨big idea,” we challenge conventional wisdom and deliver new, relevant, and leading-edge solutions. If the goal is to evaluate current initiatives for a multicultural approach, we deliver thought-provoking ideas that provide clients with fact-based recommendations that define their diversity marketing plans.
Services
Our full-service capabilities include:
- Strategic Planning
- Research and Analytics
- Consulting
- Sponsorship Evaluation, Negotiation and Management
- Celebrity / Talent Evaluation and Negotiation
- Creative
- Interactive
- Retailtainment and Assisted Selling
- Translations
- Experiential Marketing
- Promotions
Case Studies
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