Wave serves as a one-stop shop for fully-integrated multicultural marketing solutions, ranging from Mobile and Social to Experiential and Promotions. With deep expertise in entertainment and sports, we are able to engage Hispanic, African American and Asian consumers with insights-driven solutions that speak to their lifestyles. With a focus on national strategy, we develop programs that cater to regional sensibilities.
digital
Today’s multicultural consumer is not only digitally adept, but is using mobile, social and web at a pace never seen before. With over 35 social media experts and more than 15 mobile experts, Wave provides one of the deepest in-house digital offerings that can initiate, cultivate and continue the conversation with the multicultural consumer.
promotions
We create culturally-relevant promotional platforms that engage the multicultural consumer, be it for big brands like AT&T’s “28 Days” or State Farm’s “Tu Musica, Tu Ride.” Our cultural insights combine strategic prowess with cultural IQ, resulting in emotionally-engaging programs for brands.
experiential
Multicultural consumers want to see and experience brands in their communities. Wave provides small- and large-scale experiential solutions that bring brands to the people and allow for meaningful connections that stimulate action and influence affinity.
sponsorships
From the Essence Music Festival to the Mexican National Team, our sponsorship consulting experts understand how to partner brands with properties that hold meaning for multicultural consumers. Wave has deep consulting experience, including portfolio planning and strategy, market analysis, sponsorship evaluation and negotiation, contract management and measurement metrics.
