track results 

Our motorsports group is located in Charlotte, North Carolina – the hub of the NASCAR industry. We offer clients a wealth of industry talent that includes executives with experience in all aspects of racing, from sitting in the drivers seat and managing the track experience, to, of course, helping make brands relevant to fans.

This enables The Marketing Arm to deliver client results through a strategic approach that includes:

  • Deep understanding of brand architecture, distribution channels and target consumers

  • Identifying brand-relevant asset opportunities

  • Leveraging unparalleled credibility with, and access to, rights holders

  • Securing the optimal bundle of rights/assets/benefits for brand marketing

  • Supporting development of integrated activation approach across all relevant channels and consumer touch-points

  • Designing and implementing ROI measures

 

Our capabilities include:

  • Insights & Analytics

  • Strategic planning

  • Multi Channel/Key Account program development

  • Creative ideation and design

  • In-store activation

  • Social media and mobile strategy and implementation

  • Evaluation/Return on Marketing Investment