best job in sports
Monster NFL Director of Fandemonium
idea
Activate Monster.com’s NFL sponsorship and harness consumer passions for the NFL throughout the season by giving consumers the chance to compete for the best job in the NFL – the Director of Fandemomium – a job packed with perks and a $100,000 signing bonus.
ignition
• Microsite
• Social media
• Event marketing
• Online videos
• Email marketing
• Search engine marketing
• Banner ads
impact
Increased traffic to the promotional microsite by 100 percent over last year’s campaign.
Achieved a 50 percent conversion rate (visitors to entries).
Increased fans on the promotion’s dedicated Facebook page and followers on its Twitter account by nearly 500 percent.
Social Media buzz was 371 percent higher year over year. The promotion had more Social Media buzz than other NFL-based promotions.
