⟨ Back

PEPSI MAX | Uncle Drew

Connect With: Marc Gilbar
SVP, Group Creative Director


Pepsi MAX is a “zero calorie cola that defies your expectations,” so they needed an idea that did the same. We dressed up NBA star Kyrie Irving as an old man, brought him to a pick-up game and created one of the most memorable and watched (80 MM+ views) branded content campaigns of the last decade.