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PEPSI | Uncle Drew 4

Connect With: Lewis Henderson
CEO, Entertainment

WHAT WE DID

Pepsi was inundated across its social media channels with demand for more Uncle Drew. So we pitted him against his old nemesis, “Skinny Walt” (Ray Allen), on a pick-up basketball court in Miami to determine once and for all who is the better shooter (7MM+ views and 1B+ media impressions).