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BRISK | Star Wars

Connect With: Melissa Fallon
Senior Vice President

WHAT WE DID

We identified the re-release of Star Wars: Episode 1 in 3D as an opportunity for BRISK to reach male Millennials. The fully-integrated campaign incorporated Star Wars characters in BRISK's well known claymation parody, driving sales, downloads of the BRISKsaber app (over 1.5MM) and online ad views.