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Bacardi U.S.A. | Scratched Cask

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WHAT WE DID

To capture the imagination of Millennials and put Dewar’s new Scratched Cask product on their radar, we tapped our digital, social and experiential teams to engage them with an immersive 360-degree experience, a dramatic VR video, and trial drivers in-store. The audience drank up our great story.