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Bacardi U.S.A. | Punch Bowl

Connect With: Bob Moler
VP Account Management


To get our target audience to add Bacardi to the list of beverages for in-home Super Bowl watching parties, we created the Punch Bowl – featuring  POS displays with a Lombardi Trophy-like vessel, a sweepstakes where consumers could win their very own Punch Bowl, and easy-to-make batch recipes.