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JCPENNEY | Play To Give

Connect With: Clare Dussman
Manager, Digital Engagement

WHAT WE DID

In partnership with the Academy Awards and ABC Network, we delivered a 360-degree campaign and JCPenney's first second-screen interactive experience. Tracking the events of the Oscars in real time, tiles activated as they occurred, and every player's win led to a donation to one of three charities.