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NBA | The Most Dunktastic Time of the Year

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WHAT WE DID

We combined two traditions, the NBA on Christmas Day and classic holiday TV specials, to create a :30 TV spot featuring NBA stars to promote the league's games on Christmas. With a new twist to the classic “It’s the Most Wonderful Time of the Year” we re-wrote the lyrics to in a “Dunktastic” way and let the players croon.