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Frito-Lay | Lay's Poppables

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WHAT WE DID

Prior to the launch of Lay’s Poppables, the brand’s first true form innovation in 10 years, we needed to create positive buzz and purchase consideration. So, we created a highly integrated program that presented a variety of opportunities for consumers to “Taste the Poppabilities” through partnerships with the national Color Run and Dylan’s Candy Bar flagship in NYC.