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H&M | Kevin Hart

Connect With: Mick Carter
MD, International Co-ordination Director

WHAT WE DID

Tasked with casting, negotiating, and managing an A-list celebrity for H&M’s “Modern Essentials selected by David Beckham” line, we identified Kevin Hart as the appropriate fit and signed him to play a method actor preparing to take on the role of Beckham in a hilarious six-minute video.