⟨ Back

JCPENNEY | 360° Video Home Department Launch

Connect With: Clare Dussman
Manager, Digital Engagement

WHAT WE DID

JCPenney faced a challenge: increase traffic to their newly designed home department. To drive consumers into the store, we created a virtual 360-degree tour of the home department. While exploring the store, users could buy products, learn about featured designers, and watch videos about the brands.