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Frito-Lay | Do Us A Flavor

Connect With: Molly Alesi
Account Director

WHAT WE DID

To build sales for Lay’s and create an emotional connection with snackers, we gave consumers the opportunity to create their own flavors for a chance to win $1 million. The synergies between our talent, digital and shopper practices resulted in one of Frito-Lay’s most successful programs ever.