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CALLAWAY | Hit the Links

Connect With: Clare Dussman
Manager, Digital Engagement

WHAT WE DID

Callaway was looking for a new way to connect with golfers. So we developed a first-of-its-kind, golf-centric event for Callaway using the LinkedIn social network. By connecting professionals with their peers to form an ideal networking foursome, Callaway reached - and linked - 9 million golfers.