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AT&T | #Be The Fan

Connect With: Rick Groesch
SVP, Global Accounts

WHAT WE DID

To reinforce AT&T as a college football sponsor, we created a mobile-first program involving a Fan Coach, played by Eric Stonestreet. Fans received weekly video challenges from the Coach to improve and show off their fandom with the chance of winning a trip to ESPN College GameDay the following week.