at&t
team usa soundtrack

Persuading a younger demographic to back Team USA during the Summer Olympics via a powerful platform of... read more

sunoco
free fuel 5000

Give Sunoco's seventh annual "Free Fuel 5000" promotion a fresh look while authentically connecting wit... read more

gamestop
powerup rewards

Designed a program to increase the brand’s share of customer wallet, collect valuable customer data f... read more

american airlines
LAXtraordinary

We created and implemented an integrated non-traditional campaign to capture the attention of AA's core... read more

gamestop
halofest

Made GameStop the destination for pre-ordering and ultimately purchasing Halo: Reach. read more

gamestop
surprize attack 2

A bigger, better, more engaging promotion to launch the "Black Ops" video game. read more

cisco ūmi
meet ūmi tour

Introducing Cisco ūmi telepresence and high definition, in home, video calling experiences to consumer... read more

american airlines
mobile promo

The Marketing Arm set out to drive downloads and increase awareness for American Airlines' iPhone and i... read more

gamestop
surprize attack

Launch "Modern Warfare 2" in a big way while capturing the casual gamer demo. read more

dove
gossip girl real stories

Created a microseries designed to increase positive brand association among women in their twenties. read more

monster
nfl director of fandemonium

Giving consumers the chance to compete for the NFL's best job. read more

staples
the office

To launch the powerful new shredder from Staples, we integrated it into an episode of NBC's "The Office." read more

cisco
30 rock integration

Showcasing Cisco's TelePresence on "30 Rock." read more

at&t
at&t center experience

As the naming-rights sponsor of San Antonio's AT&T Center, AT&T tapped The Marketing Arm to help genera... read more

7-eleven
summer of slurpee

Generating a brain-freezing buzz around 7-Eleven's iconic Slurpee. read more

monster.com
alicia keys partnership

We helped Alicia Keys find her voice online. read more

gamestop
guitar hero

Giving gamers the chance to be a "Guitar Hero." read more