the digital me
HP NBA Avatar
idea
Create an application that provides an engaging way for fans to interact with HP touch technology by creating a personalized avatar of themselves that is then printed wirelessly on HP printers.
ignition
The HP avatar was unveiled at the HP Digital Playground located inside the NBA Jam Session at the 2010 NBA All-Star weekend.
impact
Thousands of fans created customized NBA-themed digital versions of themselves, driving interaction with HP technology while providing a memorable souvenir from the NBA All-Star game complements of HP.
Today, the customizable avatar application is featured at a number of HP activations, including PGA Tour events and at HP Davis Cup tennis tournament events around the globe.
back to case studies
