innovation through integration

For brands to flourish in film integration, it takes a strong understanding of the film landscape, rich experience, deep industry relationships and, naturally, a little creativity.

Our well-connected entertainment practice creates powerful strategies and partnerships for brands that wish to reach customers through this emotional platform.

To do that, The Marketing Arm offers expertise in the following activation disciplines that marry brands and film properties:

  • Overall film strategy

  • Product placement

  • Storyline integration

  • Theatrical and DVD promotions

  • Derivative content production

  • Licensing

  • Film festival sponsorships and activation

  • Screening program and premiere sponsorships

  • Sweepstakes/prizing partnerships

 

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