Relevant, authentic integration into content that matters to communities important to your brand. That's the goal of our entertainment team. From TV and film to music and gaming, our entertainment practice has been integrating brands into pop culture since 1985. We've created and produced entertainment programs that were the first of their kind, including the first animated product placement (Antz), the first commercial on home video (Top Gun), the first rebate on home video (E.T.), and the first Internet promotion (E-Trade/You've Got Mail).
tv
Don't interrupt. Integrate. That's what we've deftly done for brands for 30 years through product placement, storyline integration, and promotion. The secret? Understanding our clients' objectives and a collaborative approach. learn more | view case studies
film
The big screen offers timeless allure and a huge canvas for brands. The Marketing Arm helps brands tap the global scale of the film platform to harness and execute seamless connections between brands and film properties. learn more | view case studies
music
The soundtrack of life. The universal language. Music has incredible sway in our lives. Our music practice offers expertise and understanding of today's music labels, licensing, access to major artists, and music tour management. learn more | view case studies
gaming
With expertise in ARG production, tournament planning and architecture around game promotions, brand-centric gaming activations and content development, our team makes your brand an integral part of the gaming experience. learn more | view case studies
celebrity talent
Knowing which stars to align with and how to best use the power of celebrity is where the experience and savvy of our talent relations division comes into play. From tapping the right talent to licensing rights even developing organic relationships between brands and influencers through seeding and events. learn more | view case studies
branded content
Content is king. And we can help you extend the content you currently have; capture content from a live event; develop, produce and distribute original content from music videos and short films to web series and behind-the-scenes documentaries, all carefully designed to meet your marketing objectives. learn more | view our work
