We have integrated 30 years of Celebrity Talent buying, the longest-running Social Media shop in the country and 27 years of celebrity seeding to work across all tiers of influencers in all channels to create meaningful brand stories.
Our comprehensive Social Data Intelligence process identifies key insights that drive concepts and starts our influencer-mapping process.
We develop thematics that define how we can use influencers to drive the highest level of engagement from their audiences.
We use six filters to map influencers to brands: Brand Fit, Creative Fit, Authenticity, Audience Size and Engagement, Flexibility and Cost.
Program management includes contracting, briefing, approvals, disclosure, publishing, verification and influencer payments.
MEASUREMENT & OPTIMIZATION
Our Measurement team monitors the best-performing influencers and content, and optimizes them in real time throughout the campaign.