We built the most comprehensive brand-side entertainment agency by using iconic entertainment properties that make brands relevant and also resonate within pop culture. Our experience across film, television, music, sports and gaming is unmatched.
Our insights and expertise deliver the right strategy to build your brand by aligning what your brand stands for with the magic of entertainment.
We select the right property, negotiate the best partnership and develop the activation strategy/plan to deliver on brand objectives.
Working with the Hollywood creative community, we’ve organically integrated products and services into relevant content for over 30 years.
We develop Influencer programs using celebrities, YouTube stars and other influencers to create brand evangelists and huge social reach.
As the largest dealmaker for brands in the world, we license intellectual property across the areas of celebrity, film, music, TV and gaming.