What counts as branded entertainment? We define it as "any piece of video developed with a brand's personality, positioning or marketing objectives in mind." Branded entertainment is different from your typical TV commercial because: A) it's flexible - you can tell longer, richer and more compelling stories tailored to your brand's messaging; B) it's engaging - web consumption is a lean-forward experience with a more captive audience; and C) it's effective - online distribution means better targeting, immediate conversion and increased viral potential. Click here to view our 2011 Sizzle Reel.
Dove Men+Care
The Dove Men + Care "Journey to Comfort" branded entertainment campaign features athletes such as Albert Pujols, Earvin "Magic" Johnson, Davis Love III and Kirk Herbstreit talking about how they grew to become comfortable in their own skin. Spots ran on TV/online through 2011 NCAA Men's Basketball Tournament, The Masters and U.S. Open.
Dove Visible Care
The Dove Visible Care Close-Up Challenge received thousands of submissions from real women, but only one got the chance to dance under the spotlight during the season finale of Dancing With the Stars. Jennie Garth announced the promotion during the Academy Awards and the payoff spots aired during the season finale of Dancing With the Stars.
Nintendo Warped Tour
Nintendo takes fans behind-the-scenes on the Vans Warped Tour to show how the band "The Wonder Years" relaxes by playing their Nintendo 3DS. These types of "event capture" videos provide fans with compelling content while prolonging an event sponsorship or activation.
Monster Cool Jobs
Superstar chef Mario Batali used Monster.com to find his new Media Production Coordinator. After posting our job description video, Monster.com received over 1 million page views and 50,000 job applications.
Success Stories
What happens to the people that find their jobs on Monster.com? These series of documentary shorts look into the lives of three people whose lives changed when they found their jobs on Monster.com.
American Airlines
American Airlines staged a flash mob in Downtown LA to invite consumers to "Come Fly Away" to 15 new destinations out of LAX.
